FENDI STYLED VILLAS Luxury at its most creative Fendi and DAMAC Properties have joined in partnership to develop a select set of luxury villas at DAMAC Hills, the prestigious master development. The idea behind the venture is to bring about continuity between each villa and the actual dressing of the spaces within it, in signature Fendi style.The whole of the interior design is conceived by Fendi Casa, achieving the perfect balance of traditional craft and innovative vision. The result: a striking expression of contemporary luxury in an incredible setting. FENDIA milestone of Italian savoir faire, with a distinctive Roman character, the house of Fendi expresses luxury at its most creative, tactile and experimental.Yet despite its groundbreaking approach to design, Fendi maintains classical elements that result in timeless beauty, produced in the finest materials by highly skilled craftsmen and women.ICONIC FASHIONIn the world of Fendi: “beauty breaks rules”. The spirit of Fendi is a unique marriage of design and fashion, where opposites fuse seamlessly – traditionalism and modernism; minimalism and embellishment; luxury and pure purpose. These elements have long been brought together across the Fendi brand to consistently push the boundaries of both form and function.SYMBOLS OF OPULENCEDuring the sixties, under the guidance of Edoardo and Adele Fendi’s five daughters, and in stylistic alliance with the visionary Karl Lagerfeld, a template was set: the staid idea of fur as a status symbol was turned upside down. Leather was transformed – hides were printed, woven, dyed and tanned to bring about incredible, never before seen finishes.The iconic FF pattern, along with the Pequin stripes, embody Fendi’s playful yet innovative idea of luxury, which led to the creation of cult items such as the Baguette bag, the Spy, the Peekaboo and many more. In 2004, LVMH became the major shareholder in the Fendi house, but chose to maintain the long held creative principles set by the Fendi / Lagerfeld alliance. Fendi Casa Interiors A CELEBRATION OF THE SENSESFendi is not simply about fashion. It’s an entire culture, based on aesthetics. The fearless exploration of sophisticated materials and luxury handicrafts to bring about a magical exploration and stimulation of the senses – the feel of exquisite materials employed by master craftsmen and women; the scent of rich materials and the look of exemplary design.UNIQUELY FASHIONABLE LIVING SPACESFendi added furniture to its ever-expanding empire, long before fashion as a lifestyle became a byword for the rest of the fashion world. In 1989, Fendi Casa was established in collaboration with the prestigious furniture company, Club House Italia. The initial idea was to create Fendi-hued furnishings, from sofas to chairs, and chests of drawers to lamps.Over the years, the concept expanded to encompass outdoor furnishings too, as well as offering special solutions for private houses, luxury hotels and yachts. Fendi, synonymous with extreme, unabashed luxury in clothing and accessories, also became the expression of supreme opulence and pioneering experimentalism in interior decoration.SYMBOLS OF OPULENCEDuring the sixties, under the guidance of Edoardo and Adele Fendi’s five daughters, and in stylistic alliance with the visionary Karl Lagerfeld, a template was set: the staid idea of fur as a status symbol was turned upside down. Leather was transformed – hides were printed, woven, dyed and tanned to bring about incredible, never before seen finishes.The iconic FF pattern, along with the Pequin stripes, embody Fendi’s playful yet innovative idea of luxury, which led to the creation of cult items such as the Baguette bag, the Spy, the Peekaboo and many more. In 2004, LVMH became the major shareholder in the Fendi house, but chose to maintain the long held creative principles set by the Fendi / Lagerfeld alliance. Fendi Casa Interiors A CELEBRATION OF THE SENSESFendi is not simply about fashion. It’s an entire culture, based on aesthetics. The fearless exploration of sophisticated materials and luxury handicrafts to bring about a magical exploration and stimulation of the senses – the feel of exquisite materials employed by master craftsmen and women; the scent of rich materials and the look of exemplary design.UNIQUELY FASHIONABLE LIVING SPACESFendi added furniture to its ever-expanding empire, long before fashion as a lifestyle became a byword for the rest of the fashion world. In 1989, Fendi Casa was established in collaboration with the prestigious furniture company, Club House Italia. The initial idea was to create Fendi-hued furnishings, from sofas to chairs, and chests of drawers to lamps.Over the years, the concept expanded to encompass outdoor furnishings too, as well as offering special solutions for private houses, luxury hotels and yachts. Fendi, synonymous with extreme, unabashed luxury in clothing and accessories, also became the expression of supreme opulence and pioneering experimentalism in interior decoration.SYMBOLS OF OPULENCEDuring the sixties, under the guidance of Edoardo and Adele Fendi’s five daughters, and in stylistic alliance with the visionary Karl Lagerfeld, a template was set: the staid idea of fur as a status symbol was turned upside down. Leather was transformed – hides were printed, woven, dyed and tanned to bring about incredible, never before seen finishes.The iconic FF pattern, along with the Pequin stripes, embody Fendi’s playful yet innovative idea of luxury, which led to the creation of cult items such as the Baguette bag, the Spy, the Peekaboo and many more. In 2004, LVMH became the major shareholder in the Fendi house, but chose to maintain the long held creative principles set by the Fendi / Lagerfeld alliance. Fendi Casa Interiors A CELEBRATION OF THE SENSESFendi is not simply about fashion. It’s an entire culture, based on aesthetics. The fearless exploration of sophisticated materials and luxury handicrafts to bring about a magical exploration and stimulation of the senses – the feel of exquisite materials employed by master craftsmen and women; the scent of rich materials and the look of exemplary design.UNIQUELY FASHIONABLE LIVING SPACESFendi added furniture to its ever-expanding empire, long before fashion as a lifestyle became a byword for the rest of the fashion world. In 1989, Fendi Casa was established in collaboration with the prestigious furniture company, Club House Italia. The initial idea was to create Fendi-hued furnishings, from sofas to chairs, and chests of drawers to lamps.Over the years, the concept expanded to encompass outdoor furnishings too, as well as offering special solutions for private houses, luxury hotels and yachts. Fendi, synonymous with extreme, unabashed luxury in clothing and accessories, also became the expression of supreme opulence and pioneering experimentalism in interior decoration. EXCLUSIVE DESIGN, QUALITY AND STYLEWith a dedicated workshop in central Italy and three collections a year, Fendi Casa produces a rich and diverse range of interior elements that can be combined to bring about a unique, tailor-made living environment. It’s haute couture for your home, with Fendi’s signature use of fine materials and distinctive design. Fendi Styled Villas FENDI STYLED VILLASIn keeping with the eclectic style and tactile modernism that are Fendi Casa’s defining traits, the villas at DAMAC Hills are beautifully complemented by Dubai’s dynamic culture and upbeat environment.The result is a fluid composition of different influences, that come together seamlessly with typical Fendi flair. Geometry, precision and outright opulence frame each design perfectly.INSPIRED LIVINGDAMAC Hills is an international golf community where opulent lifestyles, world-class retail and leisure spaces, along with spectacular outdoor living, spring to life across 42 million square feet of luxury.Fendi Casa, Trump and Paramount Hotels & Resorts are just few of the world-renowned names who bring their globally coveted vision of the highest standards in luxury living. LARGER THAN LIFENature embraces you with open arms at DAMAC Hills. It’s where over four million square feet of lush green private parkland find pride of place. Leisurely walks, backyard barbecues, and movie nights under the stars are only the beginning.DREAM LOCATIONJust a short journey from the centre of the city, and yet feels like a world away. DAMAC Hills is nestled within the city’s flourishing and most sought-after expanses of Dubailand.Its strategic location allows easy access to the main network system that puts the city within a few minutes of your reach. Fendi Styled VillasDAMAC PROPERTIES / LIVE THE LUXURY DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market since 2002, delivering award-winning residential, commercial and leisure properties across the region, including the UAE, Saudi Arabia, Qatar, Jordan, Lebanon, Oman and the United Kingdom. Since then, the Company has delivered over 21,700 homes, with a development portfolio of more than 40,000 at various stages of planning and progress. This includes 10,000 hotel rooms, serviced hotel apartments and hotel villas, managed by its wholly-owned DAMAC Hotels & Resorts.*Joining forces with some of the world’s most eminent fashion and lifestyle brands, DAMAC has brought new and exciting living concepts to the market in collaborations that include a golf course by Tiger Woods Design, managed by The Trump Organization, and luxury homes in association with Versace, Fendi, Just Cavalli and ParamountLUXURY BY APPOINTMENTHotels & Resorts. With a consistent vision, and strong momentum, DAMAC Properties is building the next generation of Middle Eastern luxury living.DAMAC places a great emphasis on philanthropy and corporate social responsibility. As such, the Hussain Sajwani – DAMAC Foundation,a joint initiative between DAMAC Group and its Chairman Hussain Sajwani, is supporting the One Million Arab Coders Initiative. The programme was launched by Vice President and Prime Minister ofthe UAE, and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, and is focused on creating an empowered society through learning and skills development.*30th June 2018. Contact us at any of our offices or visit damacproperties.comUNITED ARAB EMIRATESTel: +971 4 301 9999PO Box 2195, Dubai, UAEDubaiOcean HeightsAl Sufouh RoadTel: +971 4 512 2600Fax: +971 4 454 2891E-mail: dubai@damacgroup.comPark TowersDubai International Financial Centre Tel: +971 4 376 3600Fax: +971 4 373 1490E-mail: dubai@damacgroup.comDAMAC Hills Sales Centre 1 Gate 1 Sheikh Zayed bin HamdanAl Nahyan StreetTel: +971 4 818 3300E-mail: dubai@damacgroup.comDAMAC Hills Sales Centre 2 Gate 3 Hessa StreetOpposite Golf Terrace aptsTel: +971 4 245 8555E-mail: dubai@damacgroup.com/ DAMACPropertiesOfficial / DAMACOfficial/ DAMACOfficial/ DAMACOfficialDAMAC PropertiesKUWAITAl Bawader Real Estate Broker WLL Office 42A, 12th FloorPanasonic Tower, Building 6, Block 14 Al Qibla Street, Kuwait CityTel: +965 2249 8727Fax: + 965 2245 6766E-mail: kuwait@damacgroup.comKINGDOM OF SAUDI ARABIARiyadhDAMAC EsclusivaOlaya DistrictKing Fahd RoadPO Box 102460Tel: +966 11 835 0300E-mail: ksa@damacgroup.comJeddahAl Jawharah TowerNext to Rosewood Jeddah Hotel Said Ibn Amir, Ash ShatiTel: +966 12 233 0210Fax: +966 12 284 5446E-mail: ksa@damacgroup.comQATARBuilding 90, New Solta area Ali bin Abi Talib StreetNext to Omar bin Al Khattab Health CentreTel: +974 44 666 986Fax: +974 44 554 576E-mail: doha@damacgroup.comLEBANONDAMAC Properties Lebanon SAL Unit 1801, 18th FloorDAMAC TowerOmar Daouk StreetMina El Hosn, Beirut Central District Tel: +961 81 647 200E-mail: beirut@damacgroup.comJORDANAl Istithmar StreetAbdali ProjectAmmanOpposite Abdali Mall Gate #1 Tel: +962 6 510 7000Fax: +962 6 565 7896E-mail: amman@damacgroup.com