TH LOVE”“ “”PREPARED WI Building Exterior WANT A PIE W CE ANT A PIE OF MAMA? OF MAMA Put yourself out there and never feel out of place. Do you want to live in Dubai’s newest, boldest and Born in Paris and having travelled the world the trendiest residences? Mama Shelter brand has arrived on Dubai’s skyline, transforming its home building into a magical place Mama Residences are more than a home, they are that blows away all expectations of today’s urban more than the sum total of the city’s coolest European buyers, owners and trendsetters. This isn’t just living; hotel, gastronomically styled restaurant, sparkling this is a totally unmatched lifestyle not yet seen in the pool deck or rooftop skyline bar. Mama offers an Middle East. experience. A gang. An identity. An opportunity. 2 3 Adult Swimming Pool Mama Residences change everything. Luxuriously funky in design, these homes offer the bold finishings of modernism with the bright styling representative of only the world’s most future-facing designers. These homes are masterpieces in their own right in a building built to transform the sky with a Mama Residences form of bold lines that only true artists can envision. challenge everything. It will only be those that see these homes who will truly understand what this magically bold building Mama Residences, fully furnished & serviced, offers the city. Come and meet Mama today. to set a new benchmark for life. Once seen, never forgotten. 4 5 “”mama loves design”“ ABOUT MAMA Mama Residences Dubai, brought Moments from the iconic Burj Khalifa, the eclectically to you by Ennismore, the largest designed residential apartments, will take this Paris born design lifestyle concept to new heights of work, and fastest-growing lifestyle play, celebrate, debate and dream in the center of hospitality company. Dubai’s skyline. More than just a hotel, the quintessentially unique and Mama loves design, and these apartments bring trendy brand will change the way we live, by offering home design to life like this city has never seen. With places to live within the Mama brand. eccentric concepts, modern art, abstract décor, world class hospitality services and more fun than any other residences in the city, these apartments truly beat to First launched in 2008 in Paris as an urban hip the drum of downtown. concept by French designer Philippe Starck, in partnership with former Club Med CEO Serge Trigano, this brand is going places, and fast. In 2023 it will add Dubai to its global map. 6 7 “”LUXURY IS A “ STATE OF MIND” – Thierry Gaugain 2 Bedroom Apartment Kitchen LIVE MAMA Designed by Paris-based Franklin Azzi Architecture, Mama Residences have been uniquely styled for the 2 Bedroom Apartment Living Room with interiors by French designer Thierry Gaugain, skyline around them. Every part of the building hosts this steel, concrete and glass tower redefines Dubai’s art masterpieces that tell the city’s story and create architectural vision. Recognised as one of the top an urban haven where the global and the local fuse. members of the most recent generation of hip French Mosaic steps, colorful walls and eccentric hanging designers, Gaugain’s primary vision for the building decorations brighten up every corner of Mama. You’ll focuses on “life, luxury and light” and brings an never be short on inspiration, and your home base will entirely new trendsetting energy to Business Bay. never be far from the lips of every mover and shaker in town. 8 9 Poolside restaurant & Cabanas MAMA KNOWS HOW TO MAKE YOU FEEL SPECIAL Living at Mama Residences is special, so your experience is too. Access a plethora of benefits and LIVING AT MAMA HIGHLIGHTS A LA CARTE SERVICES privileges just for you and your Mama gang. • Preferred access & seating at food and • Private Residences Entrance, Lobby and Lifts, • In-residence catering, personal chef beverage outlets ensuring privacy and access at all times • Personal trainer, yoga and fitness instruction • Discount on spa treatments • State of the art multi-purpose Gym • Shopping services, personal assistant • Discount at restaurants, in-residence dining • 4 Outdoor Swimming Pools, swim-up bar, water & catering • Childcare lounge and children’s pool • Discount on meeting spaces (boardrooms, • Dry cleaning & laundry • A pool deck to be envied, with multiple poolside breakouts, etc) bars, DJ Tower, loungers, Cabanas and play areas • Private transportation / limousine services • Discount on guest rooms (for out-of-town guests • Outdoor Amphitheatre with lounge area and • In-residence housekeeping of Residents) entertainment zone • In-residence maintenance • Access to Business Center & discount on • Multiple signature F&B Outlets, both indoors and select services outdoors & a secret invitation only Hidden Bar • “While You Are Away” Maintenance Package: Turnkey in-residence maintenance solution for • Charging privileges at Hotel outlets • Pamper & Treatment Rooms Residents who frequently reside elsewhere • Meeting Rooms & Spaces • Business Centre Facilities 10 11 • Fully furnished residential apartments • A La Carte hotel services available upon request • Bold Eclectic Interiors from the world’s leading designers • Fully equipped & Integrated Kitchen Appliances • Fully integrated Smart Home automation system • Attractive well-planned layouts & sizes maximising space efficiency • Carefully selected materials and finishes Studio Apartment BUY MAMA B Picture this. Every apartment boasts the style of Thierry Gaugain in every minute detail. Unwavering attention to The Mama Residences: High design, eclectic, luxurious perfection in style. furnishings, and more style by the meter than any other apartment in the city. All meticulously perfected ‘Luxury is essential, but it is never present in the by Thierry Gaugain himself. obvious. It’s like light: you can see it on things, but you can never see light itself.’ – Gaugain The apartment’s interiors intrigue every resident with the abstract yet beautifully comfortable contrast With exceptional hotel amenities and hospitality and texture, juxtaposing whimsical elements with services provided by the global lifestyle hotel leader seamlessly polished and serialised ones. There is a Ennismore to complete the picture, this fusion of profusion of brightly-coloured furniture and fittings, world-class, leading hospitality and the ultimate vibrant neon installations and vivid patterns on in-home design makes this an unmatched choice in 1 Bedroom Apartment Living Room surfaces throughout. A feast for the eyes and energy Dubai. Step inside and start living. With personalized for the soul every time you open the door. free WiFi, a virtual concierge, a top-notch in-room entertainment system with TV and free movies on demand in every apartment… Nothing is too much to 12 imagine for Mama! 13 2 Bedroom Apartment Bathroom Studio Apartment Smart Home Management System WOODS SMART HOME MAMA KNOW MAMA KNO S W There is something magical about the organic warmth Mama Residences Management System allows that wood brings into an interior, and in Mama occupants to control energy use, providing insights Residences, American walnut and oak have been used into energy consumption that can help deliver a more to achieve different levels of aesthetic charm. efficient and cost-saving home. INTERIORS All while automating things like adjusting the CARPET temperature, turning lights on and off, and playing music. CHOICE OF FABRICS UTILISATION OF GLASS & MIRRORS The Balasan rugs in Mama Residences alter the perception of space, building a perfect balance Mama Residences Smart Home Management To achieve the bold finish of modernism with the of color and style. The soft, shiny, and silky look System features To give Mama Residences a rich and colorful vibrant styling, Mama Residences uses inventive ambiance like stepping into a giant kaleidoscope, of Balasan carpets bring incredible comfort to the and bold eclectic fabrics by Pierre Frey. Drawing interior spaces of Mama Residences. The Ultrasoft • Designed with usability in mind laminated tempered rich crystal glass, textured glass, inspiration from around the world, creating a and Gradient tempered sandblasted glass have been range is all about elegance, making even the most sensitive feet happy. • Integrated customizable screensaver daring, contemporary look whose materials, motifs used within the residences accentuating natural and colors take one back into history and off on a light, outdoor views, and the appearance of a more • Integrated temperature and humidity sensor unique journey influenced by art and cultures. spacious indoor environment. • WiFi and Bluetooth connectivity onboard The entire look is accentuated with natural leather • Easy integration of multi-media equipment elements, developing a beautiful patina that blends TALS AND TRIMS well with the rich and colorful textures throughout • Connect consumer products like Sonos®, Philips Mama Residences. In line with the daring, contemporary style of Mama Hue®, Alexa® and friends Residences, polished stainless steel chrome patterns • Scheduling based on web applications and Brass brushed finishes have been used to create STONE AND MARBLE (e.g., Google Calendar) warmer shades that reflect a more rustic and natural feel that complements the natural materials. • Room Control The soft white background coloring and bold dusty grey veining across the White Arabescato Marble • Hotel Services with Honed Finish slabs give the impression of jagged white islands floating on a deep grey lake. • Information • Entertainment 14 15 Mama Shelter is part of Ennismore, a global collective of entrepreneurial and founder-built brands with creativity & purpose at their heart. In 2021, Ennismore and Accor entered a joint venture to create the fastest-growing lifestyle hospitality company. Through this partnership and as a Mama Resident, you will have exclusive access to benefits of the Accor Ownership Benefits Programme. Accor Ownership Benefit Programme: MAMA RESIDENCES • Exclusive invitation to join the GOLD level of Accor LIFESTYLE SERVICES All Limitless • VIP reservation desk to support travel planning Exclusive lifestyle services for all residents ensure across Accor’s global network of hotels, resorts and related hospitality offerings you focus on the big picture, while we cover everything else • Automatic upgrades on arrival across more than 4000 hotels and resorts worldwide (subject to • Residence Owner Relations Manager availability)** • Concierge • 20% off of the best available rates at select Accor hotels and resorts worldwide** • Doormen & Valet Parking • On-site & local benefits and privileges • Security • Accor Ownership Benefits Program • Common Area Maintenance, Housekeeping & Utilities 16 17 Swim-up Pool Bar PLAY MAMA PLA We live to play and play to live. plethora of locations. Outdoor screenings, foosball tournaments, a basketball game? Nothing is too much At Mama Residences, our lifestyle areas are endless for the imagination here. Mama Residences Dubai is fun and nonstop social hubs. We can’t put it any where people meet, connect and discover in a way the other way; Mama loves to Play! city has not yet dreamt of. Pool Deck & Outdoor Ampitheatre Mama is bold, unique, charismatic, Sip at the rooftop restaurant, socialize at the lobby bar, work out in the gym, dive into the crystal waters, and ever energetic. How about you? and stargaze at the city beyond. At Mama Residences Dubai, you will find a true urban haven that’s not just beautiful, but that offers you the ultimate in friendship, social events and unexpected fun in a “”COLORFUL, CHEERFUL US”“ AND LUXURIO 18 19 “”We live to play”“ 20 21 “Work doesn’t feel like work when it is this fun.” Meeting Rooms MEET & WORK MAMA W Our meeting rooms and work suites, “The Ateliers”, Plus, when you do need a break, our pool table, have everything you need to create the best ideas, foosball, or ping pong tables are a step or two meet with the world’s innovators, access the globe, or away. We told you Mama doesn’t take life too share your thinking on our large LCD screens. seriously, right?! Work from home, make home part of work, or step outside into the hospitality of the Accor experts right outside your “office” door. This is truly a 360 work-life balance, where hospitality meets work meets living. Mama has everything you need to fly to new heights, all without leaving the building. 22 23 UL”“ “”FOOD IS FOR THE SO Themed Restaurant EAT & DRINK EAT & DRINK MAMA All Day Dining This is not only a place to live but a High energy, high fascination and with unbelievably • All Day Dining Bar & Grill place to feast. curious yet comforting dishes these foodie spots are inspired by the world of eclectic gastronomical • Rooftop Restaurant & Bar with skyline views style. There is nothing normal about this food or the Our fascinatingly unique fusion restaurants bring the • Various themed Restaurants including the atmosphere found in each curated corner and at very best of chefs and home cooked goodness, to the MAMA restaurant every brightly colored table. building you call home. Creating a neighborhood hub, • Multiple Bars including swim up, sit down, formal, the Mama Residences restaurants are hotspots where But then, Mama doesn’t do normal. invite only and social residents and guests alike come together to share global cuisine, big ideas and loud conversation, all • Refreshment zones hosted by, imagined by and delivered with flair by our handpicked chefs. 24 25 LOCATION MAP Downtown Dubai Business Bay FIND MAMA Neighboring the iconic Burj Khalifa, An ideal location for couples and working living in Business Bay puts you at the professionals alike, Business Bay has an upbeat and trendy community energy within a short distance of center of the action, always. the city’s major attractions, such as Dubai Mall, The Museum of the Future and Dubai Opera. Moments away from the vibrant buzz of Downtown Dubai, this community has everything you’d look for With easy access to the Business Bay Metro station in a modern residential district – 24/7 entertainment and Sheikh Zayed Road, and the airport less than on your doorstep and a plethora of 5* hotels, the 25 minutes away, Mama ensures you can get city’s best restaurants and top chefs and the best of everywhere you need to be right from the center shopping and retail all in a neighborhood you can of the city. call home. 26 27 ABOUT MAMA SHELTER ENNISMORE KHAMAS GROUP THE DEVMARK GROUP Exciting design, inclusivity, good food Ennismore is a creative hospitality The Khamas Group is a remarkable Founded in 2018, The Devmark Group and a playful atmosphere: these are company with a global collective of success story in the UAE. set out to service an important gap in the elements running through Mama entrepreneurial and founder-built the market. Shelter’s DNA. One of the most respected enterprises; it has grown brands with purpose at their heart. along with the developments in the Emirates. The Uniquely developer-centric, we strategically partner Group is a leading stakeholder in construction and Founded by Serge Trigano and his sons Jérémie with real estate developers and investors to launch It curates and manages unique properties and other industries. and Benjamin, the brand shook up the hospitality and sell projects at pace, providing our clients with experiences in some of the most exciting destinations world with a daring ‘urban refuge‘ concept in 2008, superior ROI, by fusing sales and marketing strategy. around the world. Its stakes are seen in major business interests, starting with its first, in Paris’ off-beat 20th district. with over 120 enterprises in the Emirates alone. ‘Mama’ quickly became synonymous with generosity, Our market leading approach delivers strategic Founded in 2011 by Sharan Pasricha, Ennismore and It is globally recognized through its Divisions: nurturing hospitality and just a sprinkling of and tactical solutions across all areas of the Journey Accor entered a joint venture in 2021 to create a new Developments, Contracting & Construction, Hotels, cheekiness. Since then, she has extended her to Sale, including strategic positioning, product autonomous entity, with Accor holding a majority Hospitality, FMCG, Manufacturing, Franchising, embrace across three continents, nine countries and differentiation, value creation, marketing, sales shareholding. Creating the world’s fastest-growing and Education.Staffed with highly-qualified and fourteen cities, with more openings in the pipeline. training and sales enablement. lifestyle hospitality company, it brings together experienced professionals, Khamas Group operates Ennismore’s know-how in building brands with creative in the UAE and international markets. Its manpower storytelling, design, and authentic experiences, with team now exceeds 10,000, and is expected to grow in Over the years, we have grown from a start-up to Accor’s wealth of knowledge in delivering scale, line with its expansion. the UAE’s most successful project sales and marketing consultancy, thanks to our unparalleled knowledge network growth and distribution. of the market and our resolute commitment to The core of its values and principles lies in the our clients. competent leadership of its division managers, the wealth of experience of its manpower, and fair enterprise in spite its position amid the current In an effort to further bolster our offering, we competition. Thus, for over a century, Khamas Group acquired Freedm, a global full-service marketing has become an institution of confidence and success agency in 2021 and developed two prop-tech in multi-industry across the UAE. solutions that have been created with the unique challenges of selling local real estate in today’s global marketplace in mind. Earlier this year, we launched our Capital Markets Division, to help institutional investors, UHNWIs, family offices and real estate development firms secure investment opportunities by leveraging our extensive industry relationships and market expertise.