Chelsea Creek – London’s most elegant new landmark development combines city living and a tranquil waterside location moments from the stylish King’s Road, Sloane Square and River Thames.01watersidelivinghas a newmeaningChelsea Creek is London’s landmarkdockside development. A stunning location offering a peaceful environment within the vibrancy of London. The ideal destination to relax, unwind and live.03Waterside livingChelsea Creek is a newworld-class destinationrecreating the historicwaterway and connectionsto the River Thames.Computer generated image for illustrative purposes only.05Water, the heart of Chelsea Creek Chelsea Creek brings a new lease of life to this landmark location, with a stunning new dock where boats can once again connect to the River Thames.07Computer generated image for illustrative purposes only.09Tranquil settingSet amongst Chelsea Creek’swaterways and landscapedgardens, an exclusive selectionof bars and restaurantsprovide a place to unwindand socialise, ensuring cityliving at its best.Computer generated image for illustrative purposes only.11vision forwatersidecity living“Chelsea Creek is a wonderful new waterfront development, representing a unique opportunity to create a new magical waterside quarter for London.”Michael SquireSquire & Partners13The architects vision“ Our vision for Chelsea Creekwas to bring a characteristicallyEuropean feel of watersideliving to London and welooked to Amsterdam andCopenhagen to inform thedesign. We replaced thetraditional English gardenwith waterways and tree linedpromenades. It is a place ofgreat character and charm.”“St George brought a great deal ofimagination to this project, the vision of a thriving waterside community in this very upscale part of London. There’s no doubt that because St George had the drive to make that investment, we’ve achievedsomething extremely unusual in the capital.”What this means is that “someone will be able to keep a motorboat, a launch, maybe a canoe, go out onto the River Thames: go out on high tide, for two or three hours on the river, have lunch – lovely thing to do. On their return moor in Imperial Wharf, perhaps, walk to their apartment, or have tea or supper at one of the riverside restaurants.”“The mix of uses are important, with people working as well as living at Chelsea Creek, creating a vibe and something rarelyavailable in a purely residential area. We’ve got restaurants, retail, we’re connected to al the amenities and facilities associated with Imperial Wharf, and close to the prestigious Chelsea Harbour.”There are a selection of restaurants and retail, well connected to all the amenities and facilities associated with Imperial Wharf, and adjacent to Chelsea Harbour.Computer generated image for illustrative purposes only.15Perfect city living“ Residents’ day-to-day liveswere at the heart of everydecision we made, wewanted to create a reallyspecial place to live.”This mix is clearly a significant factor in the quality of life designed into Chelsea Creek.“It makes an enormous difference to the feeling of vitality of a place – people walking through to the new Imperial Wharf station, having a little drink or coffee overlooking the dock before they get on their train or of course on their way home to Chelsea Creek.”The mix extends to the buildings themselves:“The liveability of an area is tied up with the balance between its elements – they all contribute to the lifestyle it will encourage and support. The apartment buildings rise to what I think is a natural height for London of seven or eight storeys – seven with one set back. They’re all in traditional brick, all with balconies with terraces at the top. And they’re shaped like all traditional canalside buildings – like old Amsterdam houses, where the value is in the canal frontage dictates the elevation.”Chelsea Creek is a distinctive – and a distinguished – place, offering a beautifully planned living environment in an exclusive part of the capital, with the opportunity to spend retail and leisure time in some of the most sought-after venues in London. Much of its great attractiveness does, however, come back to the waterside enclave that architect and developer have created: “this is a working waterway, not a water feature.”Computer generated image for illustrative purposes only.17Consideration“ Chelsea Creek is a distinctiveand a distinguished place,offering a beautifully plannedliving environment in anexclusive part of the capital.”Computer generated image for illustrative purposes only.19The MasterplanBLOCK HBLOCK GBLOCK LADDesign for modern city livingCHELSEAERIAL ROBLOCK FCREEKIMPDOCKQUAYSIDEWATERSIDEThe pinnacle of contemporary city living, light, HOUSEHOUSEspacious and built to a high specification, Chelsea Creek is the new benchmark for modern city living with waterside aspects and luxury design throughout.DOCKSIDEBLOCK BBLOCK AHOUSEPARK STREETSANDFORDCOMPASSHOUSEHOUSEDOULTONHOUSECHELSEAHARBOURIMPERIALWHARFSTATIONThe site plan shows the proposed masterplan. The information is indicative only and should not be relied upon as accurately showing the layout of Chelsea Creek and is subject to change from time to time from that shown, in accordance with planning permissions to be obtained for each phase. October 2012.Computer generated images for illustrative purposes only.21a uniquelifestyleAs well as Chelsea Creek’s spectacular apartments, a dedicated concierge service, along with a luxurious spa and taxi rank, are designed to make day-to-day life more comfortable. And for pure pleasure, the mooring next to the building means that you can arrive via the water in true Venetian style.23Waterway accessWaterside apartments enjoydirect river access from a privatepontoon, where you can mooryour boat, or simply enjoybeing on the river.Computer generated image for illustrative purposes only.25Quality of serviceChelsea Creek offers a 24-hour concierge service to meet your day-to-day needs.The concierge and dedicated on-site team will look after the daily management of Chelsea Creek and the private spa, health club and swimming pool. There will also be monitored CCTV systems and video entry phones to give residents extra peace of mind.For the ultimate in convenience, managed car parking is also available.**Car parking available at extra cost on a right to park basis.27an oasisfor body,mindand soulRelax amongst the lavish surroundings of the facilities at The Spa, Chelsea Creek’s exclusive private residents-only health spa and fitness centre.2931The SpaEnter the beautiful interior designed reception area and prepare to unwind in the luxury of private wellbeing facilities located just moments from your home.33InvigorateRejuvenate yourself in the fullyequipped gymnasium andworkout using the latest cardioand kinesis equipment whilstenjoying the embedded TVs.Enjoy the indoor heated swimming pool and jacuzzi, with serene slate walls and sumptuous sun loungers or relax in the peaceful, Wi-Fi enabled lounge area.The Spa is well equipped with a treatment room, rain shower, Scandinavian style sauna and a steam room. The facility also has feature lighting and mood enhancing background music.35the smartway to travelLiving at Chelsea Creek means you benefit from all London transport connections – Imperial Wharf railway station, taxi rank, easy access to airports and riverboat services.37Imperial Wharf station, adjacent to Chelsea Creek, Trains from Imperial WharfLondon Undergroundis a short four-minute train ride to West Brompton, Clapham Junction4 minsHigh Street Kensington 12 minswhich connects to London’s extensive Underground West Brompton4 minsOxford Circus17 minssystem, the rest of the city and beyond.Kensington (Olympia)7 minsVictoria18 minsShepherd’s Bush9 minsBond Street20 minsImperial Wharf connects to overland train services, with the country’s busiest rail interchange at TaxiAirportsClapham Junction just four minutes away, offering Sloane Square8 minsLondon Gatwick25 minsservices to London Victoria, Gatwick Airport and Park Lane11 minsLondon Heathrow44 minsBrighton. Direct trains will whisk Chelsea Creek Oxford Street18 minsLondon City Airport56 minsresidents to the upmarket Westfield Shopping Knightsbridge23 minsCentre at Shepherd’s Bush in only 9 minutes.EurostarRiverboat servicesA dedicated taxi rank is available at Imperial Wharf.(from Chelsea Harbour)Brussels1hr 15 minsLille1hr 20 minsChelsea Embankment 5 minsParis2hr 15 minsPutney20 minsBlackfriars25 minsCanary Wharf50 minsTimings are approximate only.39chelsea, thequintessentiallocationChelsea Creek is on the doorstep of King’s Road in Chelsea, where the stylish come to shop, dine and socialise.41Eclectic ChelseaKing’s Road, a two-mile longstretch of some of London’smost fashionable shopping,blends designer boutiques andfashion-forward shops, smartdelicatessens and patisseries,antique and contemporaryinterior design shops.43Where style comes firstFind inspiration in the parade oficonic couture houses of SloaneStreet, fashion mecca Harvey Nicholsand famous luxury department storeHarrods. Kensington High Street,another of London’s most fashionableshopping hubs is close by, as are the super-luxury boutiques.45A taste of the Chelsea lifestyleBars, restaurants, cafés and delis make Chelsea a food haven, an ideal place for enjoying fine wine, a gastro-pub lunch or decadent afternoon tea with its collection of gastronomic eateries from the four corners of the globe. The nightlife in Chelsea buzzes, with no end of smart nightspots and world-class restaurants to enjoy with friends.47one of theworld’s mosticonic citiesOne of the world’s most dynamic cities, London is constantly changing, reinventing itself, and creating exhilarating opportunities for those who reside here.49London lifeThis buzzing metropolis also retains its timeless heritage, making it a unique blend of old and new.Classical theatre and modern art, fine dining and cutting-edge fashion, innovation and heritage: this marvellous city successfully blends culture, commerce and creativity into a dynamic fusion.Computer enhanced image for illustrative purposes only.51Rich in history & cultureJust a short trip from Chelsea Creek are some of London’s most exciting attractions.Enjoy a concert at the Royal Albert Hall, a tour of the famous Food Halls at Harrods or slick designer boutiques along New Bond Street. Visit the British Museum or enjoy dinner at Claridges.53Universities & CollegesLondon School of EconomicsCity University LondonKings College Londonand Political ScienceAn excellent reputation for graduateWell-respected college especially for Single-faculty constituent college of the employment, especially known forHistory, Politics, Philosophy, Classics, London is a great place to learn, with University of London, consistently among Journalism and Law.Music, Dentistry, Law and Medicine.world-class universities and colleges –the top ranking educational institutions in the world.London South Bank UniversityUniversity College Londonattracting students from around the world.Its four faculties cover Health & One of the most highly regarded British Imperial College LondonSocial Care, Business, Arts & Human universities, especially for Law, Clinical Highly respected college specialising Sciences, Engineering, Science &Medicine, Psychiatry & Psychology, in Science, Engineering, Medicinethe Built Environment.Immunology, Pharmacology andand Business.Social Sciences.London College of FashionUniversity of WestminsterOne of the leading centres of fashion Central St Martin’s CollegeOffers more than five hundred courseeducation in the world, and the onlyof Art and Designchoices and a broad range of research college in the UK to specialise in Fashion One of the world’s most revered creative study options in Architecture, Computer Education, Research and Consultancy.institutions and London’s most important Science, Law, Life Sciences, Media,Art, Design, Fashion and Media school.Arts and Design, Social Sciences,Humanities and Languages.55london’sImperial WharfOne of London’s premier riversideaddresses. Located adjacentto Chelsea Harbour, the award-winning development providesstunning river views and enjoys thevibrancy of the nearby King’s Road.leadingpropertydeveloperSt George creates some of the most sought after residential and mixed-use developments across London. In 2002the company was the first to receive The Queen’s Award for Enterprise – a Sustainable Development accolade that was further awarded to its parent company, Berkeley Group in 2008.Fulham ReachBeaufort ParkThe Tower, One St George WharfDramatically positioned on the northNorth West London’s most dynamicOverlooking the River Thames andbank of the River Thames, Fulhamnew destination. Beaufort Parkthe historic Houses of Parliament,Reach is London’s new riversidefeatures a selection of stylishThe Tower, One St George Wharf will be address. Fulham Reach is set instudios, apartments and penthouses,one of Europe’s tallest residential towers.a beautiful riverside location, withintermixed with avenues, privateIt features exceptional interior design, luxurious apartments and penthousescourtyards and landscaped gardens.elegant exteriors and breathtaking views.featuring the finest-quality materials and enviable river vistas.57Designed for lifeSimply a more natural way to life Buying a home is one of the most important decisions St George already leads the field in sustainable development, and we are now raising you will ever make. The qualities that make St George standards higher still with our Vision2020 initiative. When you buy a new home from different mean that you can choose a new home from St George you will be sharing this commitment to a more eco-friendly way of life that us with complete confidence.has benefits for you and for the whole community.Award-winning and royal y recognisedUnparalleled choice of homes in the most sought after locations As a business we are targeting:In addition to receiving numerous awards for quality, design and As one of London’s leading developers, St George offers an unrivalled customer service, St George was granted the 2002 Queen’s Award choice of property location, size and type. From city penthouses to An exceptional customer experienceCreating sustainable communitiesfor Enterprise in Sustainable Development. These prestigious modern studio apartments, you’ll find the perfect home to match your awards recognise and reward outstanding achievements in business requirements. Our homes are also built in some of Britain’s most• Dedicated sales teams provide exceptional• Close to essential amenities including performance. The Berkeley Group was also honoured with the title desirable locations from market towns and rural villages to major service throughout the whole buying process schools, parks and shopsof Britain’s Most Admired Company 2011, a highly-regarded award towns and cities, and countryside to the coast – we build in the• Our Customer Service teams ensure your new• Good access to public transportcelebrating the very best of British business.locations you want to live.home exceeds expectations on all levels• Streets that are friendly for pedestrians and cyclists as well as carsCustomer service is our priorityA commitment to creating sustainable communities Greener, more economical homes• Safe public spaces and pedestrian routes We place the highest priority on customer service and will manage the St George homes and developments are not just built for today.• Use 26% less water per person than the• Homes designed to adapt to changing needs whole moving process for you. Our Customer Service team will contact They are designed to enhance the neighbourhoods in which they average house*you shortly after you complete, to ensure that everything in your new are located permanently. We achieve this through our commitment to• Save around £380* per year on energy bills A commitment to the futurehome is absolutely to your liking. Our homes also benefit from a ten excellence in design, sensitive landscaping, sympathetic restoration,• Reduce CO2 emissions by 76%*• St George sets targets to reduce the water year warranty, the first two years of which are covered by St George.and impeccable standards of sustainability. We aim to address the• Recycling bins in every homeuse and emissions associated with our needs not only of our customers but their neighbours and the broader• Space for a home officeconstruction activities and business operations community of which they are a part. It is a long-term view: we want• A safe place to store bicycles• We also pledge to reuse or recycle over 80% of Green living and sustainable development is top of our agenda to create exceptional places for people to live, work and relax in, our construction, evacuation and demolition waste As a company, we are committed to reducing energy, water and waste on our construction sites, in our offices and in the homes that we build.and build communities that will thrive today and for years to come.Almost all of our developments are built on brownfield land and we always take care to protect and enhance biodiversity and natural habitats.Quality is at the heart of everything we do At St George, quality takes precedence, from choosing the right location and style of home, to the construction processes we practice, the materials we use and the specifications we put into our homes. For extra peace of mind, in addition to the 10 year warranty all new homes receive, Some features are only applicable to selected St George operates a 2 year policy with dedicated Customer Service developments. Please check with the Sales Consultant. *Savings vary between every home.teams on hand to deal with enquiries quickly and effectively.Figures based on a typical 3 bed St George home achieving Code for Sustainable Homes Level 3. For further details contact: sustainability@berkeleygroup.co.ukOur visionfor your futureComputer generated images for illustrative purposes only.59SELFRIDGESOXFORD STREETBAYSWATER ROADPARBOND STKWESTFIELDLAHOLLAND PARK AVENSHOPPINGEMAYFAIRCENTREHYDE PARKPICCADILLYHOLLANDGREENPARKHARVEY HYDE PARKPARKKENSINGTON ROADNICHOLS CORNERSTKENSINGTONJAMES’SBUCKINGHAMPARKKNIGHTSBRIDGEHIGH STREETPALACESOUTHKENSINGTONHARRODSKENSINGTONKENSINGTON HIGH STREETBROMPTON ROADCROMWELL ROADVICTORIAKNIGHTSBRIDGEGLOUCESTERBELGRAVIAROADSOUTHKENSINGTONEARL’SCOURTBARONSSLOANESLOANECOURTSQUARESQUAREPIMLICOWESTFULHAM ROADLILLIE ROADBROMPTONCHELSEABRIDGEFULHAMKING’S ROADCHELSEA EMBANKMENTQURIVER THAMESEEALBERTNFULHAMCHELSEASBRIDGETBROADWAYBATTERSEAOWBRIDGENBATTERSEAROPARKADCHELSEAHARBOURPARSONSIMPERIALGREENWHARFBATTERSEASHOW APARTMENTS& MARKETING SUITEBATTERSEA PARK ROADPARKNEW KING’S ROADIMPERIALWHARFWANDSWORTHBATTERSEABRIDGECLAPHAMYORK ROADJUNCTIONThe information in this document is indicative and is intended to act as a guide only as to the finished product. Accordingly, due to St George policy of continuous improvement, the finished product may vary from the information provided. These particulars should not be relied upon as accurately describing any of the specific matters described by any order under the Property Misdescriptions Act 1991. This information does not constitute a contract, or warranty. The dimensions given on plans are subject to minor variations and are not intended to be used for carpet sizes, appliance sizes or items of furniture. Chelsea Creek and individual apartment building names are marketing names and will not necessarily form part of the approved postal address. Subject to planning permission. Applicants are advised to contact St George to ascertain the availability of any particular property. Up to 50% of the total fibre content of the text pages in this brochure come from de-inked post consumer recycled waste paper. The use of recycled paper reduces the use of virgin materials and further reduces environmental waste.