Refined Londonliving reinventedAnnouncing the entrance to London’s West End, the aptly named West End Gate is a modern interpretation of classic London. Inspired by the much loved mansion block vernacular, it brings brand new homes to one of London’s most prestigious postcodes.Its 30-storey tower is iconic in form and stature, providing impressive city views.Designed by renowned architects Squire & Partners, West End Gate offers a range of facilities, including a 24-hour concierge, residents’ private gym and pool, cinema screening room, and business lounge, while brand new boutiques, restaurants and cafés lead onto Edgware Road. At the heart of West End Gate is a garden oasis where a new piazza will be created, complete with water features and seating.1WEST END GATEComputer-generated image of Westmark, indicative only and subject to planning.Contents08Quintessential London12Transport & travel24Beautifully crafted,innovative architecture32Garden square in theheart of London36State-of-the-art facilities44Classic interiors56A vision createdthrough partnership60Designed For Life23WEST END GATEWEST END GATEComputer-generated image, indicative only and subject to planning.ytionarliamentyef Parkdes ost’s Per Abbeeetondon Eesd Strarkylebone Statminde PThe SharMarThe LBig Ben The HousWes St JamesSelfridgOxforHyThe Serpentine45WEST END GATEWEST END GATEComputer-generated image, indicative only and subject to planning.67WEST END GATEWEST END GATELandseer Lion & Big Ben, Trafalgar Square.QuintessentialLondon89WEST END GATEWEST END GATE01 Royal Albert Hall.02 Ralph Lauren, New Bond Street.03 View of The Thames, Tower Bridge,City Hall & The Shard.0102031011WEST END GATEWEST END GATENWalkUndergroundRoadRailTRICYCLETHEATRE& BusTHE ROYAL CENTRAL SCHOOLOF SPEECH AND DRAMAEdgware Road StationLord’s Cricket GroundFarringdonSWISS1 min5 mins19 minsCOTTAGEPRIMROSE HILLRegent’s Park StationHAMPSTEADCAMDEN TOWNTHEATRE4 minsDISHOOMMarylebone StationNobuHeathrow AirportQUEEN’SQUEEN’S PARK9 mins11 mins21 minsPARKTENNIS COURTSQUEEN’SZSL LONDONEustonPARKZOOGEFFRYEKING’S CROSSMUSEUMHACKNEY14 mins& ST PANCRASCITY FARMPaddington StationGreen ParkLiverpool StreetLORD’SREGENT’S PARKCRICKETHOXTON11 mins12 mins25 minsEVERYMANKENSAL GREENGROUNDSQUARETransportPADDINGTONCINEMAThe Royal AcademyPARADISE BY WAYRECREATION GROUNDSADLERS WELLSOF KENSAL GREEN15 minsTHEATRECOLUMBIA ROADHyde ParkMahikiOld StreetPARLOURCITY UNIVERSITYWHITE CUBEFLOWER MARKETMAIDA VALEBOATINGGALLERY15 mins14 mins30 minsLAKEBBC MAIDA VALEV&ASelfridgesDOCK KITCHENPRINCE& TravelSTUDIOSCHILDHOODALFREDUNIVERSITY COLLEGEMUSEUM16 minsWARWICKLONDONMarble ArchBond StreetCanary WharfAVENUECAFEMARYLEBONEUNIVERSITYFARRINGDON15 mins14 mins34 minsTHE SUMMERHOUSELAVILLEREGENT’S PARKOF LONDONHyde ParkCLIFTON NURSERIESSAINSBURY’SBAKER STREETSHOREDITCH HIGH STREET18 minsLITTLE VENICELITTLE VENICEEDGWARE ROADBRICK LANERegent’s ParkVictoria & Albert MuseumEMARYLEBONESPORTS CENTREDOLD SPITALFIELDS MARKETG16 mins14 minsLADBROKEWMARKS & SPENCERAUNIVERSITYGROVERWest End Gate is perfectly positioned to enjoy NobuEOF WESTMINSTERHAWKSMOORBEACHRTOTTENHAMLONDONO WAITROSEBLANKETACHILTERNCOURT ROADSCHOOL OFLIVERPOOL STREET18 minsthe very best of London. World-class cuisine and DOXFORDFIREHOUSEBABYLONECONOMICSMUSEUM OFChiltern FirehouseBuckingham PalaceELECTRICPADDINGTONCIRCUSLONDONSELFRIDGESCINEMAjewels of cultural heritage are enviably close.18 mins15 minsCOCOMAYACOVENTGARDENAlain DucasseHUMMINGBIRD BAKERYBOND STREETSOHOALDWYCH THEATREBANKLANCASTER GATEat the DorchesterResidents will enjoy convenient high-frequency travel PORTOBELLO RDROYAL OPERA HOUSEMarylebone High StreetHarrodsLADBROKE GROVEMARBLE ARCHCITY OF18 minsNATIONAL GALLERYLONDONADELPHIfrom Edgware Road station, a mere one-minute walk from 19 mins15 minsBBC WORLDWIDEITALIAN GARDENSMAYFAIRTHE SAVOYLE GAVROCHETHEATRECOWSHEDROYAL ACADEMY OF ARTSWest End Gate. From here, four Underground lines provide swift SERPENTINETOWER HILLUniversity of WestminsterWESTFIELDaccess around London. Paddington station is a short walk away SelfridgesSaatchi GalleryLONDONSACKLER GALLERYALAIN DUCASSE AT19 minsAYANNA SPAHYDE PARKTHE DORCHESTEROXOST KATHARINE DOCKSMAZINATIONAL20 mins17 minsand, as well as direct links to Heathrow Airport, it is also one of HORSE GUARDSTOWERTHEATREPARADEthe stations on the new Crossrail Elizabeth line. Edgware Road HOLLAND PARKNOBUHAYWARD GALLERYTheatre Royal HaymarketNOTTING HILLIMAXAlain DucasseKing’s Cross St PancrasFARMERS’ MARKETitself is served by a number of bus routes, ensuring convenient ST JAMES’S21 minsMANDARIN ORIENTALLONDON BRIDGEPARKLE PONT DE LA TOURat the Dorchester20 minstravel to central London destinations and beyond.SHEPHERD’SHARVEY NICHOLS25 minsBUSHMARCUSWATERLOOSOUTHWARKROYAL ALBERT HALL KNIGHTSBRIDGEEnglish National OperaHIGH STREET KENSINGTONSCIENCELOUIS VUITTONBERMONDSEYRoyal Opera HouseMUSEUMDIORWESTMINSTERSTREET21 minsKENSINGTONUniversity of Westminster23 minsGIORGIO ARMANIABBEYSOUTH BANK29 minsV&AHARRODSPRADAIMPERIAL WAROLYMPIAWESTMINSTERUNIVERSITYMALTBY STREETMUSEUMMARKETAdelphi TheatreBERMONDSEYCovent GardenHAMMERSMITHLAMBETH23 minsJO MALONENobu23 minsVICTORIAPALACEELEPHANT & CASTLE29 minsTHE ROYAL COURT THEATRETIFFANY & COLondon School of EconomicsLYRICEARLS COURTThe SavoyHAMMERSMITHSLOANE SQUARETATE24 minsBRITAINKATE SPADEHarvey Nichols28 minsSAATCHINEWPORT STREETGALLERYGALLERY30 minsEVENTIMMarcusAPOLLORESTAURANT GORDON RAMSAYTate Modern27 minsCHELSEACHELSEA PHYSICMarcus at The Berkeley33 minsGARDENTHE QUEEN’S CLUB31 minsVAUXHALLBLUEBIRDAldwych TheatreTHE OVAL28 minsHarrodsTHE HARWOODARMS35 minsBATTERSEA PARKFULHAMSTAMFORD BRIDGECHELSEA FC1213Map is not to scale and shows approximate locations only. All travel times are approximate and taken from www.tfl.gov.uk, walkit.com and google.co.uk/maps and thetrainline.com.Train and bus times represent peak journey times. Underground travel from Edgware Road Station. Rail travel from Paddington Station.WEST END GATEWEST END GATEHyde Park.TwoRoyal ParksEnjoy the close proximity to two of London’s most famous parks. Whether you prefer a scenic walk on the banks of The Serpentine in Hyde Park or delight in the captivating scent of the Rose Garden at Regent’s Park, you are never far from verdant parkland.The Serpentine Bridge in Kensington Gardens, London.1415WEST END GATEWEST END GATE01 Hyde Park.02 Gate in Hyde Park.03 Hyde Park café.04 Path & bench Regent’s Park.0401More than 760 acresof parkland waiting tobe enjoyed at the nearbyRegent’s & Hyde Parks.02031617WEST END GATEWEST END GATEWelcome to theneighbourhoodWest End Gate is positioned between the tranquil waterways of Little Venice and the stylish mansions of Marylebone. Live in an area renowned for its timeless charm and refined lifestyle, a destination long established as a desirable place to live.Fischer’s Viennese café, 50 Marylebone High St, W1.1819WEST END GATEWEST END GATE1RAOUL’S DELI7SELFRIDGES & CO.High quality delicatessen.World-famous department8-10 Clifton Roadstore featuring designer fashion,NLondon, W9 1SZaccessories and a foodhall.400 Oxford StreetZSL LONDONOPENING HOURS:REGENT’S PARKMon – Fri 7:30am – 8:30pmLondon, W1A 1ABPADDINGTONABBEY ROADZOOSaturday 7:30am – 8:00pmOPENING HOURS:RECREATIONSTUDIOSSun & Bank HolidayMon – Sat 9:30am – 9:00pmGROUND8:30am – 7:00pmSun 11:30 – 6:00pmLORD’SCRICKETMAIDA VALEGROUND2BAKER & SPICE8LISSON GALLERYWELLINGTONOPEN AIR THEATRE6HOSPITALAn original selection of cakes,Contemporary art gallerypastries, breads & cookies.founded in 1967.LONDON BUSINESSQUEEN MARY’S20 Clifton Road67 Lisson StSCHOOLROSE GARDENSMaida ValeLondon, NW1 5DALondon, W9 1SUOPENING HOURS:BBC MAIDA VALESTUDIOS3GALLERYPORTLAND9QUEENS ICE AND BOWLprestigious02 Raoul’s DeliSTREET3ABSOLUTE FLOWERSIce skate, bowl and dine.SHERLOCK HOLMES MUSEUMMaida Vale, W9.MADAMEContemporary floristry,03 Marylebone Railway Station.Map is not to scale and shows approximate locations only. Times & information correct at time of going to press WEST END GATEWEST END GATE“The area is like a littlevillage in the middleof London, everyoneknows each other andthey have their ownlittle community here.”Fischer’s, Marylebone High Street0101 La Fromagerie,2 – 6 Moxon Street W1.02 Absolute Flowers,14 Clifton Rd W9.03 Café Laville,453 Edgware Rd W2.04 Fischer’s Viennese café,50 Marylebone High St W1.05 Club Monaco store2 Chiltern St W1.030204052223WEST END GATEWEST END GATEComputer-generated image of Westmark, indicative only and subject to planning.Beautifullycrafted, innovativearchitecture2425WEST END GATEWEST END GATEComputer-generated image, indicative only and subject to planning.A grandstatementA new form has been created by translating the architectural language of a traditional London residence into a bold vertical statement.Re-imagining the mansion at height, Westmark makes a distinctive statement on the London stage as a curved, stone tower, idiosyncratic in expression and form. The sweeping entrance at ground level creates a strong sense of arrival, befitting only the most prestigious of destinations. Secluded seating arrangements in the lobby provide pockets of privacy for residents making the transition from street to sanctuary.2627WEST END GATEWEST END GATEComputer-generated image, indicative only and subject to planning.“Buildings need to beconnected to the pastto have a richnessin the present.”Phil Shears, Squire & PartnersContemporaryarchitecturemeets traditionalcraftsmanshipCapturing the spirit and character of nearby period buildings, the architecture of West End Gate reinterprets the values of mansion block living into homes designed for the 21st century.From Mayfair and Maida Vale to the apartment blocks of Manhattan, red-brick buildings epitomise traditional metropolitan living, exuding luxury, grandeur and quality of craft. West End Gate fuses the best of the old with modern materials. The result is a contemporary residence, with all the simple elegance and charm of classic London.Computer-generated image, indicative only and subject to planning.2829WEST END GATEWEST END GATEPADDINGTONN GREENAYESTWWFUTUREPHASECHURCHFUTURESPHASETREETECFUTUREPHASEFUTURESTLE PLAAPHASECFUTURESwimming poolPHASEEWNand gymWESTMARKResidents’GardensConciergeAFFORDABLEHOUSINGEntranceAFFORDABLEFUTUREAFFORDABLEHOUSINGPHASEHOUSINGEDGWARE ROADThe site plan is indicative only and subject to change. In line with our policy of continuous improvement we reserve the right to alter the layout, building style, landscaping and specification at any time without notice.3031WEST END GATEWEST END GATEComputer-generated image of the landscaped gardens, indicative only and subject to planning.Garden squarein the heartof London3233WEST END GATEWEST END GATEComputer-generated image of the landscaped gardens, indicative only and subject to planning.A peacefulgreen enclaveA central green oasis provides a peaceful setting in which residents can relax and unwind, away from bustling city life.Pockets of greenery are situated around a linear water feature, which flows throughout the square, tapering off into a small waterfall.Ornamental water lilies, elegant flower beds and thoughtful landscaping creates a space full of beauty and elegance.Computer-generated image, indicative only.3435WEST END GATEWEST END GATEComputer-generated image, indicative only and subject to planning.State-of-the-artfacilities3637WEST END GATEWEST END GATEComputer-generated image of the lobby and concierge, indicative only.A completelifestyleDesigned with elegant simplicity, the interior spaces have been thoughtfully sculpted and dressed.A 24-hour concierge is on hand to deliver a seamless living experience, while health and fitness facilities within Westmark ensure optimum convenience. The swimming pool features a fluted ceiling and ambient lighting making it the perfect place to relax after a day’s work. The state-of-the-art gym is designed to meet the needs of all users, with personal trainers on hand to create bespoke programmes to suit individual needs.3839WEST END GATEWEST END GATEComputer-generated image of reception area in the Westmark, indicative only.4041WEST END GATEWEST END GATEComputer-generated image of swimming pool, indicative only.Computer-generated image of swimming pool, indicative only.Cinema photography is representative of facilities at a similar Berkeley Group scheme.Gym photography is representative of facilities at a similar Berkeley Group scheme.4243WEST END GATEWEST END GATEComputer-generated image of typical Westmark kitchen, indicative only.Classicinteriors4445WEST END GATEWESWE T END GSATEAUnderstatedluxuryBalancing the warmth of the red-brick exterior with a modern take on classic English design, the interior design enriches and refines the architectural design cues and creates relaxed living spaces.With the vernacular of traditional mansions in mind, two similar yet distinctive interior spaces in the tower and mansion blocks have been created. The Westmark tower takes on a vertical perspective, with reflective surfaces, graphic details, accents of colour and overtones of silvers and grey leading the interior aesthetic in a more contemporary fashion overall. Meanwhile, the mansion blocks share a deeper connection with the landscape at ground level. With residences arranged more formally, the interiors include richer materials of warm bronze and heritage tones.4647WEST END GATEWEST END GATEComputer-generated image of typical Westmark living area, indicative only.4849WEST END GATEWEST END GATEComputer-generated image of typical Westmark living area, indicative only.5051WEST END GATEWEST END GATEComputer-generated image of typical bedroom, indicative only.5253WEST END GATEWEST END GATEComputer-generated image of typical bathrooms, indicative only.5455WEST END GATEWEST END GATEA visioncreated throughpartnership5657WEST END GATEWEST END GATEComputer-generated image, indicative only.Squire & PartnersWinner of The Sunday Times’ Architect of the Year and Development of the Year in 2015, Squire & Partners is a major UK practice with a broad range of work – from international masterplans to London-based projects including schools, hotels and number of high-profile tall buildings.The practice is noted for contemporary design and crafted elements which sit comfortably with the surrounding context. Recent public commissions include a design technology block for St James School, a new leisure facility for The Hurlingham Club and the award-winning Bulgari Hotel & Residences in Knightsbridge.www.squireandpartners.com5859WEST END GATEWEST END GATEDesigned for lifeA commitmentto the futureBuying a home is one of the most important decisions you will ever make. The qualities that make Berkeley different mean that you can choose a new home from us with complete confidence. When you buy a home Over the years, the Berkeley Group has won many prestigious awards for the quality, design and sustainability from Berkeley you can be safe in the knowledge that it is built to very high standards of design and quality, of its developments. Our Vision is Berkeley’s plan for the business, designed to raise standards higher still.has low environmental impact and that you will enjoy an exceptional customer experience.Our goal is to be a world-class company creating successful, sustainable places where people aspire to live.We take our responsibilities towards our customers, the environment, the workforce and the communities Customer service is our priorityA commitment to creating sustainable communities in which we work very seriously. Our plan for the business has five areas of focus: Customers, Homes, Places, We place the highest priority on customer service and will Berkeley’s homes and developments are not just built for today.Operations and Our People.manage the whole moving process for you. Our Customer Care They are designed to enhance the neighbourhoods in which Teams will contact you shortly after you complete, to ensure that they are located permanently. We achieve this through our Our VisionGreat Placeseverything in your new home is absolutely to your liking. Our commitment to excellence in design, sensitive landscaping, To be a world-class business generating long-term value We seek to create beautiful, successful places characterised by homes also benefit from a ten-year warranty, the first two years sympathetic restoration, and impeccable standards of by creating successful, sustainable places where people the quality of their design, external spaces, transport and access of which are covered by Berkeley.sustainability. We aim to address the needs not only of our aspire to live.to jobs and amenities. These are places where people choose customers but their neighbours and the broader community of Green living and sustainable development to live, work and spend their time and which directly encourage which they are a part. It is a long-term view: we want to create An Exceptional Customer Experiencepeople’s well-being and quality of life.is top of our agendaexceptional places for people to live, work and relax in, and build communities that will thrive today and for years to come.We aim to put customers at the heart of our decisions. Dedicated Efficient and considerate operations As a company, we are committed to reducing energy, water sales teams will provide exceptional service throughout the and waste on our construction sites, in our offices and in the Our commitment to sustainable living.buying process, and teams will manage the customer relationship We reduce the impact of the construction process on the local homes that we build. Almost all of our developments are built on Homes at West End Gate benefit from: from exchange of contracts through to completion, delivery of community by registering all of our sites with the Considerate brownfield land and we always take care to protect and enhance the new home and after occupancy.Constructors Scheme. We set targets to reduce water, energy biodiversity and natural habitats. Our homes include features to~ Energy-efficient design including a highly insulated building and waste. We work with our supply chain to ensure high-quality encourage sustainable living such as dual-flush WCs, recycling envelope (above Building Regulation requirements to save High-Quality Homesservices and materials are consistently provided.bins and energy-efficient white goods.on heating costs).When you buy a new home from Berkeley you can be safe in A commitment to people and safetyQuality is at the heart of everything we do~ Energy-efficient appliances provided to lower the running the knowledge that it is built to very high standards of design costs and carbon footprint of the home.and quality and has low environmental impact. We meet specific Safety is a high priority on all of our construction sites. We also At Berkeley, quality takes precedence, from choosing the right~ Centralised energy centre with electricity generation to offset space standards for new homes and aim to deliver a home which aim to have a positive impact on society and enable young and location and style of home, to the construction processes we running costs of common areas.has fibre broadband infrastructure.unemployed people to get into work through our support of practice, the materials we use and the specifications we put into~ Homes designed for low water consumption to preserve the the Berkeley Foundation.our homes. For extra peace of mind, in addition to the ten-year water resources.warranty all new homes receive, Berkeley operates a two-year~ 100% low energy lighting and PIR lighting in communal areas.policy with dedicated Customer Service teams on hand 24 hours The Berkeley Foundationa day to deal with enquiries quickly and effectively.~ Home office locations provided to all homes apart from suites.~ Wi-Fi in the concierge.Berkeley takes social responsibility very seriously. In 2011 we set up The Berkeley Unparalleled choice of homes in the most Foundation, with the aim of supporting Britain’s young people and their communities.~ Covered cycle storage facilities provided to enable use sought after locationsof sustainable transport modes.We do this through a number of partner charities that tackle some of the most As one of the UK’s leading house builders, we are able to offer~ Residents’ Gym.pressing social problems affecting young people today, including homelessness and our customers an unrivalled choice of property location, size and~ Landscaped gated courtyard garden as residents’ private unemployment. The money raised comes part from the Berkeley Group, and also type. From city penthouses to country retreats, modern studio amenity space.through the tireless and inventive efforts of our staff.apartments to traditional family homes, you will find the perfect~ A sustainable green roof will be instal ed on suitable roof We have set a goal for The Berkeley Foundation to invest £10 million over the next five home to match your requirements. Our homes are also built in spaces. This will contribute to increased levels of biodiversity years to support young people and their communities. Every penny will be spent on some of Britain’s most desirable locations from market towns on site.charitable activities and worthy causes to ensure that maximum benefit is achieved.www.berkeleyfoundation.org.ukand rural villages to major towns and cities, and countryside to the coast – we build in the locations you want to live.Some features are only applicable to specific developments. Please ask sales negotiator for further information.Proud to be a memberof the Berkeley Groupof companies6061WEST END GATEWEST END GATEComputer-generated image of Westmark, indicative only and subject to planning.6263WEST END GATEWEST END GATEP I M L I C OG R O S V E N O R R DT H A M E SCHELSE CHELSEAA B B R I D G ERI W H A R FDGE RDB AT T E R S E A PA R KB AT T E R S E ALORD’SCRICKETMAIDA VALESALES &NGROUNDMARKETING SUITEMaps are not to scale and show approximate locations only.REGENT’S PARKWest End GateGREATPORTLANDSales & Marketing SuiteSTREETBAKER STREETQueenstown RoadLondonREGENT’S PARKTHE WESTWAYT H E W E S T W AYBAKERLOO LINEEDGWARE ROADCIRCLE, DISTRICT,HAMMERSMITHMARYLEBONE& CITY LINESEPA D D I N G T O ND GB A S I NWARE ROADPADDINGTONMARBLE ARCHBOND STREETProud to be a member of theBerkeley Group of companiesMAYFAIRQUEENSWAYLANCASTER GATEThe information in this document is indicative and is intended to act as a guide only as to the finished product. Accordingly, due to Berkeley Homes’ policy of continuous improvement, the finished product may vary from the information provided. These particulars should not be relied upon as statements of fact or representations and applicants must satisfy themselves by inspection or otherwise as to their correctness. This information does not constitute a contract or warranty. The dimensions given on plans are subject to minor variations and are not intended to be used for carpet sizes, appliance sizes or items of furniture. West End Gate is a marketing name and will not necessarily form part of the approved postal address. Applicants are advised to contact Berkeley Homes to ascertain the availability of any particular property. Computer-generated images are indicative only and subject to change. Lifestyle images are indicative only.HYDE PARKThe West End Gate site plan is indicative only and subject to change. In line with our policy of continuous improvement we reserve the right to alter the layout, building style, landscaping and specification at any time without notice. Your attention is drawn to the fact that it may not be possible to provide the branded products as referred to in the specification. In such cases, a similar alternative will be provided. Berkeley Homes reserves the right to make these changes as required. Maps are not to scale and show approximate locations only.