THE ALEF RESIDENCESFIRST AND FOREMOSTEverything should have a place, a reason for being, something it stands for.Built from the first letter of the Arabic alphabet, The Alef, meaning ‘first and foremost’ signifies a point of infinite possibility, and the start of our story. Born out of a desire to redefine luxury, we represent a physical space premium to its core, and a quality of living beyond all else. As a leader, our love for breaking new ground means The Alef brand is truly the first of its kind – through design, space, location, and genuine lifestyle experiences.Welcome to the home of firsts.The AlefThe Alef ResidencesDUBAIDubai, a city made to leave you breathless. Its ever-changing towering cityscape is home to multiple cultures and many wonders, from luxury shopping to an endless list of mouthwatering cuisines and bustling nightlife.It is a city and emirate that strives for better, to reach beyond being first.We felt instantly at home.FIRST AND FOREMOSTWelcome to a development of firsts, designed and crafted to give you a living environment that is unparalleled in Dubai, a combination of the extraordinary in every form, from views, building materials to space and services, The Alef Residences stand for something special.THE RESIDENCESThe Alef ResidencesTHE FIRSTCHAPTERThe Alef Residences on Palm Jumeirah, is the first chapter in a story of passion for better, that will be told across the Middle East and beyond.Just like the standard of original and authentic luxury living the name represents, boundaries are always being pushed.The Alef Residences south west facing views onto the GulfONEVISIONInspired by the environment and cultures in which it was born, Arabic lifestyle, beauty and elegance is woven throughout The Alef Residences, creating the perfect balance between space and intimacy, indoor and outdoor, privacy and social, light and dark.The Alef Residences comprises 104 homes located in eight Mansions each featuring their own dedicated lobbies and private lifts.The Alef ResidencesBUILTONBREATHTAKINGSurrounded by the Gulf, The Alef Residences is situated on the West Crescent of Palm Jumeirah, covering 46840sq m, all serviced by W – The Palm. Everything is within reach, shopping, dining, even access routes as far as the airport are effortless.HOMAGETOTHE PASTThe ephemeral wadi landscape and historic Bastakiya district of Dubai have inspired the design. Its natural forms, narrow streets and buildings with a defensive outer structure and rich inner core are translated in the development.The design is both modern and timeless with a very sculptural façade. The building proportionally steps inwards to create extensive generous terraces and unobstructed breathtaking views.Privacy is a unique feature within The Alef Residences and each home optimises views, light, flow and space for conscious living.The Alef ResidencesThe Alef Residences (right) and W – The Palm (left)ARRIVEIN STYLEYou know when you’ve arrived at The Alef Residences, stepping out in front of your Mansion – one of eight.A welcome from your personal concierge is the first clue to just how thoughtful and effortless coming and going has been designed to be.The Alef Residences entranceThe Alef Residences Mansion lobbyThe Alef ResidencesSERVICED BYW – THE PALMWoven into The Alef Residences lifestyle is a seamless, five-star level of service providing whatever, whenever.A taste of these include:SERVICES24 Hour Security Service24 Hour Residential ConciergeCourtesy Limousine ServiceEntertainmentIn-Residences CateringPersonal Driver ServiceSeamless Maintenance ServiceSecurity for Events & PartiesShoppingW – The Palm Beach 252 mW – The Palm Restaurants & FacilitiesW – THEPALMW – The Palm will set a new benchmark for five-star, ultra-luxury resorts in the UAE.Residents at The Alef Residences will gain VIP access to the hotel’s many leisure facilities and fine-dining restaurants, which include six world-class F&B outlets, a poolside restaurant and bar, shisha lounge and day/night club.A stunning rooftop, which capitalises on the location’s incredible 360-degree vista, is set to become Dubai’s hottest late-night destination.Aerial view of W – The PalmThe Alef Residences is designed around you, with flexibility FIRST AND FOREMOSTand variety at its heart. Up to 1399 sq m (15064 sq ft) of indoor and outdoor space is adapted to suit your lifestyle and made for every culture, offering property types and sizes combined with YOUR HOMEa unique selection of facilities, from entertainment to leisure.EIGHTMANSIONSONE HOMEThe Alef Residences comprises 104 homes located in eight Mansions, each featuring their own dedicated lobbies and private lifts.Reside in one of the Mansion’s unique living spaces, a penthouse with up to three levels, or own an entire Mansion, all serviced by W – The Palm.The Alef Residences Mansion entranceBEAUTIFULOUTSIDE & INThe Alef Residences is home to unique views, inside and out. The ever-changing light across the Gulf and views of the towering skyline of Dubai are complemented by the beauty of interior space.With 104 unique floorplans, this means no two living spaces are the same. 43 homes feature views over the Gulf, 47 have views of the Dubai skyline and 14 homes have both.Balcony with south west facing view onto the GulfBalcony with north east facing view onto Dubai skylineThe Alef ResidencesPrivate garden with south west facing view onto the GulfThe Alef ResidencesTHINGSMAY NEVERBE THESAME AGAINThe Alef Residences offer unique and expansive open living spaces, crafted with intricate detail in every area of the home. Nothing has been left wanting, the five-star appliances in the gourmet kitchen, the fireplace in the living area, the walk-in wardrobe in the master bedroom and for intimate social occasions – a private garden or balcony.SPACIOUS LIVINGOpen Living / Dining / Gourmet Kitchen Space up to 420 sq m Master Bedroom Suite up to 180 sq mBedrooms from 36-100 sq mMedia / Family RoomStudyBack-of-House with KitchenIndoor outdoor living with north east facing view onto Dubai skylineTHIS ISLIVINGExperience an unparalleled level of space with indoor living areas up to 150 sq m for casual living and socialising, combined with balconies up to 300 sq m and gardens covering an impressive 756 sq m.The Alef ResidencesLiving area with south west facing view onto Palm JumeirahLiving area with north east facing view onto Dubai skylineThe Alef ResidencesLiving area with south west facing view onto the GulfThe Alef ResidencesELEGANCEIS SERVEDEvery home features a gourmet kitchen, designed to be either open, double up as a bar, or be totally closed off and separate from the rest of the living space. All are fitted with Poggenpohl furnishings and state-of-the-art Miele appliances with a service kitchen at the back of the property for entertaining and daily use.Entertain and dine in complete luxury with indoor dining areas ranging from 30–109 sq m complemented by a vast outdoor garden or balcony dining.The Alef ResidencesKitchen dining areaROOMTO DREAMTailored space is also a given in the master bedroom where the area can range from 70–180 sq m, featuring his and her walk-in wardrobes and ensuite bathrooms al with a double rain shower and bathtub.The Alef ResidencesMaster bedroom with south west facing balconyMaster bedroom ensuite bathroomMaster bedroom walk-in wardrobeQUALITYCOMES FIRSTEvery detail in the creation of The Alef Residences has been considered and refined. Only the best of the best materials have been selected – 104 materials that include the finest oak flooring, walnut panels, luxurious Crema Venato marble, genuine Empress Stone and many more have been used to craft environments that are nothing short of stunning, day in, day out.DESIGNTHAT IS ALLABOUT YOUOwners can work with our professional design team to customise their apartment interiors according to their own individual sense of style.Our interior design studio work with suppliers and designers to assist you in achieving the finishing touches you’ve been dreaming of, tailoring the space for family living areas, home cinemas, libraries and extra bedrooms.There is also the option to purchase the top two floors as shell and core providing the ultimate blank canvas, limited only by façade and ceiling height.FIRST AND FOREMOSTCLUB 104 is a private members club designed for every kind of you, where you can relax, dine and entertain on any level with three floors of facilities at your service.YOUR CLUB 104THE NEXTCLUB 104INDOOROUTDOORLEVEL CLUBBar – LoungeKid’s Outdoor Play AreaCinema (16 person)Picnic and BarbecueDelicatessenPoolFamily Restaurant (74 person)Running TracksGym / Fitness / Yoga RoomShuttle Boat to Dubai Marina & Your Yacht CLUB 104 is a private, members-only club designed to take His / Her LoungeSports Hutwell-being and relaxed living to another level. Stretching Juice BarTennis Courtover three floors, every level offers a different experience Kid’s Indoor Play Roomto lose yourself in. Discover a cinema, picnic and barbecue Personal Shopper Servicearea, outdoor infinity pool, dining, gym, spa, yoga room and much, much more.SpaView of CLUB 104The Alef ResidencesFOOD TODINE FORGood taste can be found everywhere at CLUB 104, with home-cooked organic food served using the freshest and finest ingredients to create daily and seasonal menus available at the indoor and outdoor restaurant.For kids, a weekend pop-up ice cream shop will offer a selection of the finest Italian ice cream available.View of CLUB 104 restaurant interiorLOUNGEAWAYTake some time for yourself by relaxing in the his and hers lounges, specially designed for some quality ‘me time’.View of CLUB 104 his lounge (above) and her lounge (top right)FITNESSCENTRECLUB 104 features a fully-equipped gym and fitness centre including a multi-purpose yoga room, private bathrooms for changing, a juice bar, four private spa rooms and personal multi-skilled therapists offering everything from massage and hammam to soothing manicures and pedicures.YOUROUTDOORSAt The Alef Residences, space and privacy don’t just apply to your great indoors, they apply to your great outdoors too. This is evident in the residences private beach and private members club – CLUB 104, which offers outdoor dining and facilities such as canoes, tennis, beach cabanas and barbecue stations.View from CLUB 104View of CLUB 104 private beachA BEACHTO CALLYOUR OWNSunrises and sunsets have been reserved just for residents with 223 metres of private beach and 252 metres of W – The Palm beach where you can take your pick of activities, from watersports to relaxing on cabanas. At The Alef Residences, the outdoors is just an extension of your private indoor living space.THE WATERIS WAITINGEscaping out onto the water is as easy as a few footsteps that take full advantage of the prime beachfront location.The Alef ResidencesLOVETHE ALEFA private tennis court means a gamecan be served up at any time of the year.EVERYTHINGUNDERTHE SUNThe Alef Residences is designed with every family member in mind and when it comes to children’s facilities they really are spoilt for choice. There are indoor and outdoor play areas, tennis courts and water sports such as swimming, sailing and canoeing.The Alef ResidencesPERFECTIONONEVERY SCALEImmaculate doesn’t even come close to describing the design of The Alef Residences development, and stunning gardens offer the perfect balance to beachfront living.The Alef Residences is surrounded by a lush, tropical landscape that takes you on a sensory journey. Intimate pathways navigate a beautifully landscaped environment where each tree and plant will be labelled with their name and description in Arabic and English, providing the perfect learning environment for little explorers.View of CLUB 104 gardens with pink Trumpet treesThe Alef ResidencessunsetmiddaThe Gulfy9sunrise84762181313THE516MASTER121014PLAN17Private beach, a choice of Mansions, stunning grounds and private members club, it’s all yours.1511PLAN KEY1. Mansion One10. CLUB 1042. Mansion Two11. Private Beach3. Mansion Three12. Children’s Play Zone4. Mansion Four13. Tennis Court5. Mansion Five14. Barbecue Area6. Mansion Six15. Outdoor Dining7. Mansion Seven16. Beach Sports Hut8. Mansion Eight17. Access to W – The Palm9. Arrival18. W – The PalmAerial view of The Alef Residences and W – The PalmThe Alef ResidencesOVERVIEW OFA GREAT VIEWTHE ALEF RESIDENCESCLUB 104SERVICED BY W – THE PALMAllocated Parking Spaces for 2 CarsINDOOR24 Hour Security ServiceThe Alef Residences lifestyle is one that has been tailored to create authentic luxury living on another level, where Authentic & Modern Luxury Living Bar – Lounge24 Hour Residential Conciergeevery feature and service has been carefully considered Balcony – Outdoor Living / Dining Area / Private Terraces Cinema (16 Person) Courtesy Limousine Serviceto give residents unrivalled quality and experience.Beach – 475 m (including W – The Palm) DelicatessenEntertainmentUltimately The Alef Residences and CLUB 104 services Bicycle StandsFamily Restaurant (74 Person)In-Residences Cateringwill be constantly refined to meet the evolving needs Double Rain Shower in all Master Ensuite Bathrooms Gym / Fitness / Yoga RoomPersonal Driver Serviceof the community and new features will be added in a dynamic way to evoke a new sense of belonging.Eight Mansion Concepts each with Private Lift Lobby His / Her LoungeSeamless Maintenance ServiceGourmet Kitchen & Additional Service Kitchen Juice BarSecurity for Events & PartiesLibrary / Media RoomKid’s Indoor Play RoomShoppingOpen Living Concepts – Flexible Layout Personal Shopper ServiceW – The Palm Beach 252 mPenthouse Simplex, Duplex and Triplex SpaW – The Palm Restaurants & Facilities Personalised AppOUTDOORPrivate Botanical GardensKid’s Outdoor Play AreaPrivate Lift to PenthousePicnic and BarbecueSpaPoolStaff Back-of-HouseRunning TracksWalk-in Wardrobe in all Master Bedroom Suites Shuttle Boat to Dubai Marina & Your Yacht Views of The Gulf / Dubai Skyline or Both Sports HutTennis CourtThe Alef ResidencesMANSION ONEMANSION FOURMANSION SEVEN13 Homes with Views of Dubai Skyline 14 Homes with Views of The Gulf13 Homes with Views of Dubai Skyline 8 Homes with 3 Bedrooms and Ensuite Bathrooms 1 Home with 2 Bedrooms and Ensuite Bathrooms 1 Home with 2 Bedrooms and Ensuite Bathrooms 4 Homes with 4 Bedrooms and Ensuite Bathrooms 7 Homes with 3 Bedrooms and Ensuite Bathrooms 6 Homes with 3 Bedrooms and Ensuite Bathrooms 1 Penthouse Duplex with Private Lift 3 Homes with 4 Bedrooms and Ensuite Bathrooms 5 Homes with 4 Bedrooms and Ensuite Bathrooms Total Living 578–1291 sq m (6218–13894 sq ft) 3 Homes with 5 Bedrooms and Ensuite Bathrooms 1 Penthouse Duplex with Private Lift Indoor Living 480–1039 sq mTotal Living 537–1322 sq m (5780–14227 sq ft) Total Living 466–1416 sq m (5014–15237 sq ft) Garden Living 365–466 sq mIndoor Living 359–632 sq mIndoor Living 322–1116 sq mBalcony Living 64–252 sq mGarden Living 341–719 sq mGarden Living 417–581 sq m12 Homes with Media-Family RoomBalcony Living 62–178 sq mBalcony Living 62–300 sq mStudy in all HomesMedia-Family Room in all Homes6 Homes with Media-Family RoomBack-of-House 35–50 sq m5 Homes with Study12 Homes with StudyBack-of-House 24–90 sq mBack-of-House 32–45 sq mMANSION TWOMANSION FIVEMANSION EIGHTOVERVIEW OF13 Homes with Views of The Gulf10 Homes with Views of Dubai Skyline 13 Homes with Views of The Gulf4 Homes with 2 Bedrooms and Ensuite Bathrooms 9 Homes with 3 Bedrooms and Ensuite Bathrooms 1 Home with 2 Bedrooms and Ensuite Bathrooms 7 Homes with 3 Bedrooms and Ensuite Bathrooms 1 Penthouse Duplex with Private Lift 3 Homes with 3 Bedrooms and Ensuite Bathrooms MANSION LIFE1 Home with 4 Bedrooms and Ensuite Bathrooms Total Living 514–1296 sq m (5527–13947 sq ft) 8 Homes with 4 Bedrooms and Ensuite Bathrooms 1 Penthouse Simplex with Private Lift Indoor Living 452–1106 sq m1 Penthouse Simplex with Private Lift Total Living 447–1310 sq m (4808–14096 sq ft) Garden Living 515 sq mTotal Living 642–1400 sq m (6904–15065 sq ft) Indoor Living 378–951 sq mBalcony Living 62–190 sq mIndoor Living 383–956 sq mGarden Living 469–785 sq m7 Homes with Media-Family RoomGarden Living 552–756 sq mThe Alef Residences is a home made for luxury indoor Balcony Living 65–295 sq m7 Homes with StudyBalcony Living 62–273 sq mand outdoor living. Comprising eight Mansions, each has 9 Homes with Media-Family RoomBack-of-House 24–35 sq m12 Homes with Media-Family Room10–14 homes and only two on each floor, placing privacy at the heart of the development. Each Mansion features 9 Homes with Study6 Homes with Studyits own dedicated lobby and two lifts service the limited Back-of-House 24–56 sq mBack-of-House 40–63 sq mnumber of apartments with one private lift providing direct access to the penthouse. Back-of-house services MANSION THREEMANSION SIXsuch as service kitchen, laundry, storage, maid’s room 14 Homes with Views of Dubai Skyline 14 Homes with Views of The Gulf(for 1–2 persons) and bathroom can be accessed through a service lift.2 Homes with 2 Bedrooms and Ensuite Bathrooms 2 Homes with 3 Bedrooms and Ensuite Bathrooms 7 Homes with 3 Bedrooms and Ensuite Bathrooms 5 Homes with 4 Bedrooms and Ensuite Bathrooms The majority of homes feature three or four bedrooms, however, large open plans are flexible with the possibility 4 Homes with 4 Bedrooms and Ensuite Bathrooms 7 Homes with 5 Bedrooms and Ensuite Bathrooms to create extra living spaces, be it a bedroom, family room, 1 Home with 5 Bedrooms and Ensuite Bathrooms Total Living 489–1138 sq m (5261–12240 sq ft) media room or lounge.Total Living 529–1062 sq m (5687–11425 sq ft) Indoor Living 396–719 sq mEach Mansion has 2–4 homes on the top two floors which Indoor Living 436–654 sq mGarden Living 347–490 sq mcan be purchased as shell and core providing the ultimate Garden Living 362–471 sq mBalcony Living 57–168 sq mblank canvas.Balcony Living 65–163 sq mMedia-Family Room in all Homes12 Homes with Media-Family Room5 Homes with Study9 Homes with StudyBack-of-House 35–50 sq mBack-of-House 35–60 sq mMANSION EIGHT FLOORPLATEsunsetmiddaSAMPLE FLOORPLANyThe GulfMANSION EIGHT – FLOOR 7 – HOME 8-701sunriseTotal Area 1027 sq m / 11046 sq ftMANSION FLOORHOME No. BedroomsEIGHT78-7014Dubai Skyline View7136115412592310171847ENTRANCE8The Gulf View1LIFT35LIFTPLAN KEY61. Living Area2. Balcony67193. Bar234. Study5. Media Family Room4PLAN KEY6. Dining Area1. Home 8-1017. Gourmet Kitchen1214132. Home 8-1028. Master Bedroom3. Home 8-2019. Walk-in Wardrobe14. Home 8-20210. Ensuite Bathroom15. Home 8-30111. Bedroom 21116156. Home 8-30212. Ensuite Bathroom27. Home 8-40113. Bedroom 3F8. Home 8-40214. Ensuite BathroomDROP OF9. Home 8-50115. Bedroom 4GLOBB10. Home 8-502891016. Ensuite BathroomYsunset11. Home 8-60117. Powder Room12. Home 8-602ise18. Auxiliary Entrance Hallwaymiddasunr13. Home 8-70119. Back-of-HouseyTRIEDANDTRUSTEDAl Sharq Investment (ASI) brings together two of the region’s largest and most respected conglomerates –Qatar’s Al Mana Group and Saudi Arabia’s Al Sharq Group– in a partnership that strives to set new standards in the luxury lifestyle sector.ASI is a developer with unparalleled quality and attention to detail, with a track record in business and luxury that is second to none in the Middle East and across Europe.The Alef ResidencesDISCLAIMERThis document has been prepared for informational This document may not be reproduced (in whole purposes only. Although the information contained or in part) nor summarised or distributed without in this document has been obtained from sources which our prior written permission.we believe to be reliable, it has not been independently verified and no representation or warranty, expressed An Al Sharq Investment LLC project. The Alef Residences or implied, is made and no responsibility is or will are not owned, developed or sold by Starwood Hotels be accepted by us as to or in relation to the accuracy,& Resorts Worldwide, Inc., Starwood EAME License reliability or completeness of any such information.and Services Company BVBA or their affiliates. Al Sharq Investment LLC (and its permitted sub-licensee ASI Real Opinions expressed herein reflect the judgement Estate Development LLC) is only entitled to use the of Al Sharq Investment’s management team as of the date W Hotels® brand name under a limited license from of preparing this document and may be subject to change Starwood EAME License and Services Company BVBA without notice if we become aware of any information, that permits the use in the following specific manner: which may have a material impact on any such opinions.“Alef Residences, serviced by W Dubai – The Palm”Pictorial images, drawings and computer generated (logo) to reflect only the fact that the Hotel will images are indicative and for illustrative purposes only.provide certain services to the Residential Project, as may be offered by Licensor from time to time.